Marine
Stewardship
Council

Our
approach.

In a climate of dwindling global fish stocks, the Marine Stewardship Council needed to introduce itself to the Canadian public as both a certified sustainable seafood organization and a responsible seafood choice. It was a challenging pitch to a target who when faced with the confusion about what seafood they should or shouldn’t eat was more likely to reach for something else. With a national out-of-home campaign, we showed people that MSC lets us help the environment while we help ourselves.

 

What we did

    • Strategic positioning  
    • Out of home 
    • Digital banners