Our research told us that the majority of Ontarians lived with some kind of chronic pain. But most felt that their pain didn’t warrant action, and if it did, they’d sooner pay a visit to their doctor. With chiropractic care recently delisted from OHIP, the Ontario Chiropractic Association needed to reestablish itself as an authority for pain treatment and management. Our integrated campaign told Ontarians that even minor pain could compromise everyday life, and was a reason to see a chiropractor. 


What we did

    • Research and moderation  
    • Strategic positioning  
    • Social content   
    • Digital film 
    • Pre-roll 
    • Digital banners 
    • Print 
    • TV   
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